Gaia's eye's core fan base lies in the rapidly growing vegan community & animal rights movement.  at approximately 6% of the us population there are now over 20 million vegans in the united states alone, and another 10 million in canada and the uk.  vegans and vegetarians are also concentrated in the millennial and teenage demographics that overlaps with the primary consumers of music and social media content.  the world's vegan population is rising exponentially, growing by 600% in the us in the last 3 years, with similar growth in canada and europe.