THE PRIMARY AIM FOR THE TOUR (For the selected automaker brand partner), will be to help break down the myth (a primary roadblock to EV adoption) that electric vehicles are restricted by range/distance in any kind of way, by criss-crossing the Continent in one.  The journey will be broadcast in real time to Gaia’s Eye’s 35,000 followers on social media, the vast majority of whom are vegan/environmentalists, a “bull’s eye” target demographic for electric vehicle makers.

The tour will be a mixture of concerts at traditional venues, outdoor block parties/park gatherings (with speakers hooked into the vehicle’s battery, where intimate live music videos can be filmed with a small crowd gathered around the mobile boombox/vehicle) and advocacy events at City Halls across North America.
 
All along the journey Gaia’s Eye will meet up with fellow vegan and green influencers to go for a drive and have on-camera conversations about their respective work, inspired by Jerry Seinfeld’s Comedians in Cars Getting Coffee.